Rags to riches

Known as the Iron Lady of Malaysia, Datuk Maznah Hamid is a very well-known entrepreneur, business woman as well as a famous motivational author and speaker. Long, long time ago, in a galaxy far away, Datuk Maznah decided to buy an almost bankrupt, unknown security company and turned into a multi-million, respectable empire. During the early days, she employed a few guards, with herself being jack of all trades in the small outfit - clerk, secretary, manager and sometimes the guard herself!

And in order to expand the business, she and the husband sold their own house and moved to a new, smaller place which come without proper amenities. With only a few thousands capital of their own, her company has to compete with hundreds of other licensed security companies in Malaysia, with many of them were established with up to millions of capital. And against all competition, the company survived and triumphed. The company, Securiforce now is one of the biggest security companies in Malaysia, having more than 30 branches across Malaysia and employing more than 4000 employees. And all of this is achieved without financial help or capital from financial institutions.

Alongside with other prominent Malaysian business icons, Datuk Maznah become one of the entrepreneurs who build and grow companies and play important roles as a leader, strategist, while contributing to the overall growth and improvement of the society's life in Malaysia.  Datuk Maznah has also established Maznah Motivational Centre, MMC, which conducts seminar on business and human development. Her book "Motivasi Memburu Kejayaan" is a best seller and has become the source of guidance to the aspiring entrepreneurs who can learn from her own experience, principles and secrets in her quest to achieve success and excellence.

Datuk Dr. Maznah now is Securiforce Group Executive Chairman. She has led Securiforce from the unknown company for the past 30 years and turn it to be one of the biggest security guard company in Malaysia and successfully compete with over 400 other companies of its kind.

Today she leads more than 65 branches , 6,000 employees and in addition to that she surrounded by hundreds of guns and dozens of bullet-proof vans. What is more remarkable that the bullet-proof van has been designed and produced by Securiforce. Most of the people do not realize that the service of Securiforce are not limited to "static guard alone but also include logistics, cash-in-transit, cash management, high - tech cargo management services, 'Armouredtrucking', and various other services. Securiforce provide complete security package and have become the pioneered of new concept call 'total security'.

As a result of her hard work together with her team that lead the company, now Securiforce has develop and own several subsidiaries that are thriving. Among them is Lake Fair, the real estate developer in Bandar Tun Razak. Build apartments / condominiums, 'penthouse' exclusive and lots - lots of shopping complexes.

In order to meet current needs, Securiforce also has spread its wings to the international level by establishing Securiforce Logistics (shipping agent land, sea and air), it has expand internationally covering Asia, Europe and the Middle East. Securiforce Logistics has branches in Singapore, Bangkok, China, Korea, Turkey dan German. What is interesting about the 'success stories' of Datuk Dr. Maznah is all subsidiaries established and thriving without any financial assistance from the bank. This success story of Datuk Maznah have been admired by various parties in Malaysia . Her secret principle is 'the real business capital is itself'.