Who's Ramly ?

Introduction


The Ramly Burger, is a Malaysian burger brand That was created by Dato 'Haji Ramly Bin Mokni and Datin Shala Siah Hajiah Binti Abdul Manap. The Burger Ramly started out in 1979 as a small family business Operated from a small mobile kiosk on Lorong Haji Hussin in Kuala Lumpur. The most popular hamburger SOLD it is known as Ramly Burger Special. A typical Ramly Burger Special intonation of beef or chicken patty, margarine, Onions, cabbage, an egg, mayonnaise, Worcestershire sauce and Maggie Seasoning.


The business soon became popular Among Malaysians. Ramly Food Processing Sdn. Ltd.. then was founded in 1984 by the owners of Ramly Burger. It is a well-known Bumiputra-owned food-based manufacturer dealing in meat-based Standard and Poor product as beef, chicken and marine-Produced. The idea was given birth due to the fact That there was a need to produce halal, clean and quality products. The company manufactures a wide range of frozen bakery products as chicken and beef burgers, frankfurters, cocktail, nuggets, fried chicken, seafood, and minced meat. Besides that, it also produces its own burger bun, frankfurter bun, Sauces like black pepper, chili and tomato sauce, as well as mayonnaise and butter.





Ramly Food currently owns two processing plants at Bandar Tun Razak industrial zone in Cheras and the IKS industrial park in Mukim Batu, Kuala Lumpur. The plants collectively produce about 150,000 tones of products each day. Now, Ramly Food not only target on the Malaysian market, it has also penetrated some Asian markets like Singapore, Thailand, Philippines, and Indonesia and is planning on Expanding to Other Countries as well. Therefore, a new plant will be setting up to increase is the company's production capacity and its sales revenue up to RM2 billion by 2015 Compared with its current annual sales of $ 1 billion. Dato 'Haji Ramly Bin Mokni, the founder or managing director of Ramly Food Processing Sdn. Ltd..

Ramly product Story

What started out as a humble beginning, making beef burger patties from home and selling them to friends, has turned Ramly Food Processing Sdn Bhd into a billion ringgit business.

Ramly Burger has been a Successful homegrown brand in Malaysia over the last three challenged.

Its sales have breached the $ 1 billion mark and it is aiming to double That to RM2 billion by 2016.

Ramly Food manufactures beef, chicken, prawn and fish patties as well as frankfurters, Cocktail Sausages, chicken and beef nuggets, and minced chicken and beef.

The company also produces its own Sauces like black pepper, chilli and tomato sauce, as well as mayonnaise, bread and butter.

Founder and managing director Datuk Ramly Mokni plans to export Ramly food products worldwide.

In the pipeline is the plan to build a bigger manufacturing facility next year at Pulau Indah Halal Park near Port Klang, with an investment of about RM250 million.


Ramly Food now owns two processing plants at the Bandar Tun Razak industrial zone in Cheras and the IKS industrial park in Mukim Batu, Kuala Lumpur.

The plants collectively produce about 150,000 tonnes of products each day.

Currently, Ramly Food Exports its products to Asian Countries Standard and Poor as Indonesia, Singapore, Thailand and Indonesia.  Exports command about 30 per cent of its revenue.

With the new plant, besides being Able to production capacity increase is is, for hire hope to increase is is product offerings from 30 to more than 100 By 2016, the target for hire CONTRIBUTE to export markets at least half of group sales.

In 1979, the Ramly decided to give up his job as a Butcher at a supermarket and began to make burger patties with his wife Datin Shala Siah Abdul Manap from Their flat in Lorong Haji Hussein Kuala Lumpur.

The husband-and-wife team made the patties manually, mincing meat and adding own blend of spices to the patties, producing about 200 pieces a day.

Ramly had a burger stall in Jalan Haji Hussein off Jalan Chow Kit and gained a lot of support from friends who also own Their stalls began sourcing patties from Ramly.  Production then increased to 2,000 patties a day.

He later took a loan from Bank Pembangunan Malaysia Bhd and MOVED to a shop-house-cum-factory in Bandar Tun Razak, Kuala Lumpur, where Ramly Mokni Industrial Co., Ltd. was established in 1984.

History of Ramly burger

Ramly Burger does not need introduction for Malaysians, and the popularity of the brand Ramly Itself eclipses its very own creator, Ramly Mokni. Ramly is the guy who has almost single-handedly changed the way how burgers are commercialized via the 'front' concept.



In the 1970s, imported meat became very popular in Malaysia and Ramly saw the opportunity to have burger meat locally Which Produced at high volume could match the standard of the imported meat while MAINTAINING its halal standard. So, he opened up a burger stalls processing Which later became hot in the town. He named the product after his very own name, Ramly Burger.



Quickly Ramly MOVED to expand the business further by incorporating a company as well as using machines to speed up processing and increase is daily Productions. They also embarked on Extensive research to diversify Their products and later introduced nuggets, fritters, fingers and others.



Today, Ramly Burger Processing continues to produce millions of burgers grapple with its revenue up year after year, and with many accolades to its core. The company's annual revenue is now exceeding RM100 millions per year. The Ramly Burger brand is currently popular not only in Malaysia but also selling like hot cake in Singapore.



The brand has also stamped its reputation due to its non-compromising commitment and integrity on their lawful status. In 2005, In the wake of public outcry on some of the brands Which halal status recognition were highly Questionable, Ramly Burger, together with few local food producers like Ayamas, stood out from the crowd as Those who comply to the Highest standard by JAKIM.



Ramly was recently awarded as one of the RECIPIENTS of 'Malay Excellence Award "on May 2006, He has proved That one can SUCCEED without a degree, diploma or other Higher Qualifications. To him, passion and deep interest you will carry on until you reach your goal.



"We started as a small business in my house when I was 17 I face with a lot of difficulties and challenges but I never gave up. Where we are now is what we have put in our even if everyone in the last 20 years. Estem today the market leader in our industry. "



For those who have not tasted the Ramly Burger, you can stop reading this now and walk to the nearest Ramly Burger stall to have a bite. Or if you want extra adventure, you can try the following recipe to make your own Ramly Burger: -



1 Heat up some margarine or butter (1/2 table spoon) on a hot plate.

2 Fry some chopped Onions to give you the Irresistible aroma.

3 Fry the meat until cooked Ramly Burger.

4 Slice half into a bun, and use sliced ​​cucumbers, shredded cabbage and a slice of cheese.

5 Add additional flavor of your own - you may use oyster sauce, Lea & Perrins sauce, Maggie seasoning, pepper and mayonnaise.

6 Enjoy your DIY-ed Ramly burger special

"If you envy Successful people, you create a negative force field of attraction That repels you from ever doing the things That you need to do to be Successful. If you Admire Successful people, you create a positive force field of attraction That draws you Toward becoming more and more like the kinds of People that you want to be like. "- Brian Tracy

RAMLY :

“PENGASAS, SEJARAH, PERKEMBANGAN @ CABARAN”

RAMLY FOOD PRECESSING SDN BHD adalah industri Bumiputera yang terkenal dalam industry pembuatan produk makanan berasaskan daging lembu,ayam dan hasil laut berjenama RAMLY.

Diasaskan pada tahun 1984 dan dimiliki sehingga kini oleh Dato’ Haji Ramly B. Mokni dan Datin Hajjah Shala Siah Bt Abdul Manap dari cetusan idea dan hasrat murni untuk mengeluarkan produk yang halal, bersih dan bermutu. Kini syarikat ini telah mempunyai kilang pemerosesan di Taman Perindustrian IKS, Mukim Batu, Kuala Lumpur  dengan menawarkan peluang pekerjaan daripada pengurusan, pengeluaran hinggalah ke pemasaran produk. Produk berjenama RAMLY kini begitu unggul di pasaran Malaysia dan di persada antarabangsa.

Pengasas :

Dato’ Haji Ramly B. Mokni

Berasal dari Tanjung Piandang, Perak dan dibesarkan di Selangor. Ayah beliau adalah seorang petani beras dan ibu beliau seorang suri rumah. Mempunyai 16 adik-beradik daripada satu ayah dan dua ibu, dan beliau ekerja sebagai seorang usahawan.

Sejarah & Perkembangan :

Perniagaan beliau telah ditubuhkan selama lebih 30 tahun. Pada tahun 1978, isu apa yang halal[yang sah di bawah peraturan-peraturan Islam] dan haram [menyalahi undang-undang di bawah peraturan-peraturan Islam] adalah topik utama pada masa itu, kerana kebanyakan burger daging lembu yang diimport dan pengguna tidak yakin yang halal status. Ia adalah pada masa ini bahawa beliau mempunyai idea untuk memproses daging burger di rumah. Beliau melihat peluang dan potensi untuk produk berasaskan makanan untuk dikomersialkan dan dipasarkan olehbumiputera [ Melayu]. Itu adalah permulaan minat beliau dalam dunia keusahawanan.

Beliau dan isteri memulakan perniagaan ini dengan hanya deposit RM2,000 di rumah pangsa Jalan Haji Hussein di Kampung Baru, Kuala Lumpur tanpa mempunyai apa-apa mesin atau peralatan untuk membuat burger daging lembu itu. Jadi perkedel yang dihasilkan dilakukan secara manual dengan mesin dengan bantuan dari isteri, beliau telah berjaya melahirkan kira-kira 200 perkedel sehari. Pada mulanya, burger mendapat sambutan yang rendah kerana ia dianggap sebagai produk makanan Barat-jenis dan perkara baru di Malaysia. Pada masa yang sama, beliau turut membuka gerai burger di Kampung Baru, Jalan Haji Hussein, Jalan Chow Kit, Jalan Tunku Abdul Rahman, Jalan Raja Laut dan tempat berdekatan untuk memperkenalkan Ramly burger sebagai alternatif yang merasai agak berbeza dari burger yang diimport; ia adalah lebih sesuai dengan selera tempatan.Ia adalah di sini bahawa burger dimasak dan juga Patties mentah telah memenuhi permintaan pasaran. Alhamdulillah , beliau dan isteri telah membuat kira-kira 2,000 hingga 3,000 burger sehari.

Pada tahun 1980,beliau  telah menubuhkan sebuah syarikat bernama Ramly Burger Enterprises.Pada tahun 1985, pengeluaran berpindah ke kilang-kilang yang beroperasi di Kawasan Perindustrian Bandar Tun Razak, Cheras dan pengeluaran daging burger kami sampai kira-kira 100,000 burger sehari di dalam kawasan seluas kira-kira 10,000 kaki persegi. Pada tahun 1987, aktiviti-aktiviti perniagaan yang tertumpu kepada aktiviti pembuatan atau pengeluaran telah melalui Mokni Ramly Burger Enterprises Inc, atau kini lebih dikenali dengan nama Ramly Food Processing Sdn Bhd Empat anak-anak syarikat juga telah ditubuhkan, iaitu:. Marketing Sdn Bhd Mokni Ramly, Ramly Perkhidmatan Makanan Sdn Bhd, Ramly Halal Mart Sdn Bhd dan Halal Ramly Kiosk Sdn Bhd, untuk menyokong aktiviti mereka.

Cabaran :

Dunia perniagaan penuh dengan cabaran. Tidak ada jalan mudah untuk menjadi berjaya tanpa perlu pertama berjalan melalui duri, dengan lawan sentiasa menunggu kita membuat kesilapan.

Antara paras rendah apabila memulakan perniagaan dan banyak adalah apabila memohon pinjaman dari MARA, tetapi ditolak kerana mereka memberitahu Dato’ Ramly, di Malaysia orang tidak makan burger. Tetapi hari ini beliau telah membuktikan bahawa kita boleh berjaya dengan usaha dan kerja keras.Selain itu, terdapat pihak lawan yang sentiasa cuba fitnah, seperti mendakwa bahawa pemilikan syarikat itu mempunyai tangan berubah dan bahawa produk mereka terkandung haram bahan-bahan.

Apabila permohonan pinjaman ditolak oleh MARA, beliau memohon dengan Bank Pembangunan Malaysia Berhad (BPMB). Alhamdulillah, akhirnya berjaya. Beliau  mengambil tindakan berhemah dalam menangkis dakwaan tersebut. Salah seorang daripada mereka adalah bahawa saya bekerja dengan JAKIM, sebuah badan yang diiktiraf di dalam halal pensijilan. Mereka juga bekerjasama dengan media untuk menjelaskan keadaan sebenar kepada pelanggan bahawa produk mereka bebas daripada sebarang kandungan yang tidak disahkan halal oleh JAKIM. Dato’ Ramly juga membuat laporan polis mengenai dakwaan sebagai bukti bahawa tuduhan mereka adalah palsu.

Pada pendapat beliau, usahawan Malaysia mempunyai apa yang diperlukan untuk menjadi usahawan global, dan  boleh membuat jenama besar di peringkat antarabangsa.Untuk berjaya dalam perniagaan, terdapat lima prinsip yang beliau sentiasa amalkan. Prinsip pertama adalah usaha; iaitu, ketabahan dipasangkan dengan semangat yang mendalam apabila melaksanakan tugas. Jika anda tidak mempunyai sikap ini, maka tiada apa yang akan berlaku.Prinsip kedua adalah untuk bekerja keras. Usaha sahaja tidak mencukupi tanpa usaha yang masuk ke dalam menjadi berjaya.Prinsip ketiga adalah kejujuran, sama ada kepada diri sendiri atau kepada orang lain. Beliau percaya sikap ini akan memberikan faedah kepada diri sendiri dalam jangka masa panjang.Prinsip keempat ialah untuk membantu orang lain yang memerlukan. Dan berkongsi pengalaman anda dengan mereka.Prinsip kelima adalah membayar zakat [bayaran yang dibuat setiap tahun di bawah undang-undang Islam untuk tujuan amal] kira-kira 2.5% pujian. Tidak semua orang telah menerima nasib yang baik, jadi kami berkongsi dengan orang lain.

Ini sebenarnya satu trend panggang burger berlaku pada masa ini. Ia telah menjadi satu industri yang semakin meningkat di kalangan orang ramai. Tetapi perkhidmatan yang lambat, kerana kaedah yang digunakan untuk memanggang burger. Jadi orang ramai mungkin berasa kecewa dengan perkhidmatan, dan perkhidmatan adalah sangat penting. Jika ia terus menjadi perlahan, trend ini mungkin mati. Ia usaha yang baik, tetapi pemilik perniagaan harus bertanya, bagaimana kita boleh mempercepatkan perkhidmatan kepada pelanggan?